Well, there are some who view this is as a direct attack upon the sanctity of novelists, such as this little tirade:
In Which We're All Told What For
My immediate reaction to this is that they are perfectly free to have this opinion, and I'm perfectly free to call them a tight assed humorless schmuck with an odd idea of how to "protect" ones profession. In this case, they seem to forget there's already a considerable amount of mediocre crap that's published every year, and that if people want to call themselves artists, novelists, or whatever, that's their right, and this overwrought example of anal-cranial inversion will do little, if anything, to change that.
If you think that this project is "mocking" so-called "real" novelists, I recommend therapy.